Poway Symphony Orchestra
A UI and process analysis of the Poway Symphony Orchestra website examining how the site communicates credibility, community identity, and audience invitations across three competing user groups: concertgoers, donors, and prospective musicians.
Poway Symphony Orchestra Website Analysis
A UI and process analysis of the Poway Symphony Orchestra website identifying core messaging, audience targeting, and actionable improvements to help the site better serve concertgoers, donors, and prospective musicians.
Core Messaging Analysis
What the Site Is Trying to Say
About
The Poway Symphony Orchestra website carries one core message: we are a serious, long-standing, community-rooted orchestra that deserves your attendance, support, and participation. It backs this up with 20+ years of history, a named conductor and music director in John LoPiccolo, approximately 65 semi-professional musicians, and strong geographic ties to San Diego's North County Inland region. The site simultaneously targets three distinct audiences: concertgoers, donors, and prospective musicians. The intent is clear and the content is solid, but all three messages compete for space on a single homepage with no designed user journey.
Impact
UI and Process Improvements
Where the Site Falls Short and How to Fix It
About
The homepage tries to serve three audiences simultaneously with no prioritization, so none of the three messages land as effectively as they should. The most urgent fix is surfacing a Next Concert card above the fold with a date and direct ticket link. Ticket flow currently sends users off-site without context, which increases abandonment. The donate banner blends into the navigation with no visual hierarchy. Musician recruitment content belongs on a dedicated Musicians page rather than the homepage. Social links should be replaced with small clean icons. A platform migration from Google Sites to Squarespace, Wix, or WordPress would resolve most of these issues structurally.